There are a number of SEO plugins available for WordPress, and already one (a fork of a WordPress plugin) available for ClassicPress. Why make another?

Without naming names, we’ve found that most WordPress SEO plugins either offer a bewildering array of options, often presented in a less than clear way, or they go to the other extreme and try to automate everything at the expense of flexibility. There needs to be a middle ground offering, and ZP SEO is our answer.

ZP SEO is a lightweight, fast, free plugin to make SEO truly simple. It’s flexible and functional enough to be genuinely useful without swamping you in settings. For example, the settings for custom post type archives don’t appear unless you actually have custom post types with public archives! We’re steadily expanding its functionality but in a way that doesn’t unduly add to a webmaster’s workload (or cognitive load).

ZP SEO is a dual-platform plugin. It is the first SEO plugin created specifically to work on both the ClassicPress and WordPress platforms. It is not a fork of any existing plugin.

Right now it is under heavy development and we don’t yet advise using it on a production site. We’ll remove this notice when we feel it’s ready to support a mission-critical site.

ZP SEO works with ClassicPress 1.1 onwards and WordPress 4.9 onwards.

ZP SEO Pro is under development and will be a competitively-priced premium version.


  • Add SEO META tags to posts, pages, public custom post types and their public archives, categories, tags and custom taxonomies
  • Choose which content types you want to optimise for SEO
  • Customise META titles and descriptions
  • Add Facebook and Twitter images (both default and for each content item)
  • Option to use Facebook images for Twitter automatically
  • NOINDEX option for each content item
  • Enable/disable option for each content item (disable prevents tag output without setting NOINDEX)
  • Canonical URL option for each content item
  • Generate indexed XML sitemaps and optionally submit them automatically to Google and Bing
  • Import META titles, descriptions and social images from many other SEO plugins
  • Simple admin UI that conforms closely to ClassicPress and WordPress admin UI standards
  • Dynamic content analysis for single posts, pages and custom post types
  • PRO: Additional metrics for the dynamic content analysis
  • PRO: Virtual robots.txt editor

Under Development

  • Import and export ZP SEO plugin settings
  • Global NOARCHIVE option
  • Global NOINDEX option for date & author archives
  • PRO: .htaccess editor
  • PRO: Rich snippets (schema) support
  • PRO: Author archive support
  • PRO: NOFOLLOW & NOARCHIVE options for each content item
  • PRO: Redirect option for each content item

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