Don’t be fooled by Pass4Sure
Today I received an enquiry sent via my contact page, offering me US$175 if I place some advertising on my site in a certain way. Here’s the full text of the enquiry:
Name: Fred Jackson
Email: [email protected]
Interested in Purchasing Advertising: https://www.zigpress.com/
i need this type of placement could you do this?
1. We will provide php file with plugin source code
2. Webmaster will need to FTP to root folder of blog, then open folder wp-content/plugins
3. Webmaster will need to create folder ‘footerlinks’, then enter that folder and upload php file that we provided
4. Webmaster will need to log into blog admin area, click ‘Plugins’ in left menu, click ‘Installed’ in submenu, find plugin named ‘Footer Links’ and click ‘activate’ link
5. After that links will appear at the bottom of the blog like here http://www.momecentric.com/2006/walker-is-an-extrovert see our links in footer.Very simple work just 1,2 minut only,Our links show on your old ABOUT PAGE.
i can give you $175 for uploading our php file for 1 year time period only.
Let me know are you agree if you agree then send me paypal id please.
Waiting for your Answer
Now I’m not averse to making a little money from my site, even though $175 isn’t a lot for a whole year’s placement, so I checked out the demo link given in point 5 above and found myself looking at a strange-looking page entitled ‘Mom~E~Centric’.
First of all I could see no links in the page’s footer. Then I realised that may be due to Adblock, so I disabled that. I reloaded the page and could still see no links.
Then I realised: the links were invisible.
Hitting CMD-A (CTRL-A on Windows systems) to Select All revealed 9 links to various destinations, sitting in a row at the bottom of the page. Links of this kind are there to try and fool search engines into giving their destination pages more SEO value than they actually deserve.
Hidden Links? In 2013?
Try googling “seo penalty for hidden links” and take a look at the first few results. Doesn’t look good, does it?
So don’t be tempted if you run a website and receive an offer like this. Sure you may make a little money, but this comes with the risk of your site being heavily penalised by Google and potentially dropping off search results altogether.
In fact I’d strongly advise against doing business with Pass4Sure or any of their agents. Dodgy business practices in one area usually mean dodgy business practices in other areas.
And another final thought: what if the PHP file that this Fred guy sends you turns out to be a backdoor into your site? Doesn’t even bear thinking about.